Beijing Hualian Group (BHG) is the owner, developer and operator of the most prestigious and successful retail entity in China, Shin Kong Place. The mall sees on average 10 million customers a year, with a collection of over 1,000 luxury and fashion brands as its tenants, such as Gucci, Bottega Veneta, Fendi, Celine, Prada and Bvlgari etc.
BHG is also one of the largest retailers supported by China's Ministry of Commerce. BHG's four core businesses include: the BHG Hypermarkets (with over 150 stores in operation in 40 major cities in China), BHG Malls (currently has over 2.1 million square meters of retail space), international partnerships / franchises (such as Costa Coffee, a coffee shop franchise that has gained popularity with over 100 stores opened in China) and high-end department store - the Shin Kong Place.
Over the years, BHG has accumulated long term relationships with numerous international and domestic luxury fashion brands, developing in-depth understanding of the needs of tenants, local customers and investors.