For the development of the Badaling Premier Outlet, Beijing Hualian Group has assembled an expert team of professionals with extensive experience in outlet design and development, leasing, marketing and operation. Collectively, their track record spans the globe, with numerous projects located in the United States, Europe and most importantly Asia. Many of these outlet projects were also industry recognized multi-national and international award winning developments. Such extensive experience and knowledge of Asia specific design and operation, has been reflected in the design and development ideology of the Badaling Premier Outlet, with primary focus on maximizing retail efficiency, customer comfort and aesthetics of the center.